Downtown Kalamazoo Incorporated

What happens when a downtown retail district turns into a construction zone? Lots of sales! And this.

RADIO
A soap opera-styled radio campaign comprised of three installments written and produced for Kalamazoo's Dig Downtown campaign, a summer-long initiative that encouraged patronage of the downtown area while it was being revitalized.
"As the Concrete Pours, 1st Installment"

"As the Concrete Pours, 2nd Installment"

"As the concrete pours, 2nd Installment."

OTHER WORK TO TRIP YOUR TRIGGER

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